This gallery features multiple approaches for proposed rebranding of Forty Creek Whisky. The hand-drawn style conveys an approachable feel for the brand while still feeling premium and authentic. We wanted to create a unique look that would stand out amongst a very crowded whisky marketplace. With a rugged, outdoorsy aesthetic, we urged the consumer to disconnect from the digital world and reconnect with people and nature, reminding them to enjoy the simple things and “Know What Matters”.

 All art © BFG Communications

Media: Illustrator, Photoshop, Illustrator, InDesign, Hand-Drawn Illustrations